10 | Enabling Revenue Operations in a 21 st Century Commercial Model Copyright © Revenue Enablement Institute A 90 DAY ACTION PLAN There are four steps every organization can take to start transforming their commercial model and agree on the best steps to take to grow faster and more profitably. The faculty of the Revenue Enablement Institute can help your operations team to demonstrate, quantify, and prioritize the top opportunities to create growth, profits, and value by moving to a Revenue Operations model. The Revenue Enablement Institute has developed an assessment tool based on the 72 point Revenue Operations Maturity Assessment in this report. This powerful and intuitive tool can help your leadership team to quickly assess the state of their commercial t ransformation and identify the most financially viable way to “stairstep” your organization towards greater alignment of sales, marketing and CX teams, assets, systems, and processes. CONDUCT A REVENUE OPERATIONS MATURITY ASSESSMENT Our faculty can help your operations team to test and prove the impact of data - driven selling by piloting real time coaching and guidance. Our team will help you to get control of your conversational, CRM, email and calendar data sets and pilot real time call guidance and coaching with front line development reps, account reps, and Customer Success Managers (CSM) in sixty days. PILOT REAL TIME GUIDANCE AND COACHING IN 60 DAYS Our expert faculty can audit your sales force design and go - to - market architecture to estimate the potential to unlock more revenue and margin growth by re - calibrating coverage, selling roles, account priorities, product emphasis, the mix of engagement, and deployment of your revenue teams. Making several small changes to y our commercial architecture can add up to big changes in revenue contribution, profit contribution and quota attainment. AUDIT YOUR COMMERCIAL ARCHITECTURE TO SIZE THE OPPORTUNITY TO IMPROVE Our faculty can help your operations team to evaluate your commercial technology portfolio and customer data assets to identify immediate ways to rationalize the technology stack to eliminate waste, redundancy, stranded or non - performing assets and streamline the seller workflow, simplify the seller experience, and improve adoption. CONDUCT A COMMERCIAL TECHNOLOGY PORTFOLIO REVIEW

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