Citations 1. The Revenue Enablement Institute, Ten Steps to Building a Brand Publishing Center of Excellence, Survey of 368 marketers, 2016 2. Erik Peterson and Tim Reisterer, The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale”, McGraw Hill Professional, 2015 3. Forbes Insights survey of 321 senior executives, 2014 4. Grant Butler, Think, Write, Grow: Building Your Business with Thought Leadership Material, Wiley, 2012 5. CMO Council survey of marketing executives. 2014 6. Richardson, Content Marketing and Sales Effectiveness Survey, 2013, survey of 400 sales managers and representatives 7. Content Marketing Report survey of 634 business to business marketing professionals, 2014 8. Corporate Executive Board. (2011) The Most Important Number in B2B Marketing CONTACT US 21 Charles Street Thought Leadership Selling Page 19 © Revenue Enablement Institute 2022