HOW TO SYSTEMATICALLY DRIVE MEASURABLE TOP LINE GROWTH WITH EDUCATION, INSIGHTS AND IDEAS What is a Thought Leadership Selling Program? Thought Leadership Selling Programs take a systematic approach to delivering new ideas, relevant advice and compelling solutions to prospects and customers through sales, marketing and media channels. A Thought Leadership Program provides your sales and marketing team with a sustained stream of education and advisory content that helps them open doors, make more effective sales calls, differentiate your organization and deliver trusted advice. A Thought Leadership Program is: • Based on a strategy that integrates sales process, communications, branding and product sales goals • Built upon a well thought out set of thought leadership assets including advisory content, tools and resources • Delivered to customers using disciplined multi-channel programs and coordinated customer touches This report will explain why Thought Leadership is so important to sales success and practical steps your marketing team can take to drive measurable sales outcomes deep in the sales funnel with ideas, insights and education. Thought Leadership Selling Page 2 © Revenue Enablement Institute 2022