6 | ENABLING REVENUE OPERATIONS IN A 21 ST CENTURY COMMERCIAL MODEL COPYRIGHT © REVENUE ENABLEMENT INSTITUT E The goal of the Building and Enabling a 21 st Century Revenue Operations Model report is to provide boards, CEOs, and gro wth leaders (CXOs) a blueprint for maximizing the return on their growth assets and managing sales, marketing, and customer support resources as a single high performing revenue team. The blueprint will provide specific guidance to growth leaders on how to stairstep their organization to a more unified approach to managing commercial revenue teams, assets, and processes. It will also isolate the clear financial benefits of making those incremental changes from a revenue, margin and cost and val ue perspectiv e. Specifically, this 117 page analysis will teach readers: ● What Revenue Operations Is ● How Adopting a Revenue Operations Model Creates Value ● Why Revenue Operations Matters to the CEO ● How Revenue Operations Can Grow Revenues, Profits, And Value in Your Busi ness ● The Mega Trends Driving the Emergence of Revenue Operations as An Existential Business Issue ● The Six Elements of a Revenue Operations Model ● Steps Your Organization Can Take to Better Align Your Commercial Teams, Assets, Systems, And Processes. ● A 90 Day Plan to Stairstep Your Organization Towards Commercial Transformation The Building and Enabling a 21 st Century Revenue Operations Model analysis details a comprehensive 18 point Revenue Operations Maturity Model and a simple and intuiti ve benchmark assessment help your leadership quickly assess the state of your commercial transformation and identify the most financially viable way to “stairstep” your organization towards greater alignment of sales, marketing and CX teams, systems, and p rocesses. Transformation minded CEOs, CXOs, and Commercial Operations managers can learn more and get the full report at www.revenueenablement.com