90 % of growth leaders are redefining their commercial architecture to adapt to the new economics of selling, improve speed, and realize more market opportunity 90 % of growth leaders are consolidating the operations that support selling to eliminate airgaps and leakage in the commercial process and better manage and monetize their commercial data, technology and content assets 85 % of CXOs are actively changing roles and assignments on their revenue teams to improve speed, team selling, and customer lifetime value Over 75% of B2B organizations have introduced “CXO” and CRO roles with an expanded remit to lead commercial teams, operations, systems, and processes across the enterprise. 75 % of growth businesses will deploy RevOps by 2025 Source: The Revenue Operations in A 21 st Century Commercial Model Report, 2021 Revenue operations has emerged as a board level issue for a simple reason - organic growth, and the commercial assets that create it, have become essential to value creation in every business – whether you run a hyper - growth SaaS business, a Fortune 1000 enterprise, or are attempting business transformation to a cloud based recurring revenue model. The Revenue Operations Maturity Model provides a comprehensive blueprint for identifying the unique steps your organization can take to continuously improve revenues, profits, and firm value. CEOs, growth leaders and their delegates in sales operations and enablement can use this tool to evaluate their commercial operations to quantify the unlocked revenue potential in their commercial model and prioritize the next best steps to improve performance. The Maturity Model is built upon 18 discrete commercial building blocks your organization can deploy to better align commercial revenue teams, operations, systems, and processes to grow faster at lower cost. Our expert faculty will evaluate your commercial operations against these rigorous, financially valid and externally vetted criteria to form the basis of our analysis and recommendations. The business best practices underlying the 72 - point Revenue Operations Maturity model are documented a 115 - page blueprint for aligning sales, marketing and customer success teams and optimizing your commercial operations, processes and assets which will be provided to the growth leaders and operations teams participating in the assessment. Individually, these actions can be piloted, sequenced, and measured to create financially viable and bite sized stairsteps that move your organization through a transformation in ways that are politically, practically, and financially achievable. Collectively the sum of these steps can yield transformational results. What Is The Revenue Operations Maturity Assessment? A blueprint for aligning sales, marketing and customer success teams and optimizing your commercial operations, processes and assets in a 21 ST Century Commercial Model © The Revenue Enablement Institute 2021. All rights reserved. REVENUE OPERATIONS MATURITY ASSESSMENT